{"product_id":"novyx-ivory-plum-charcoal-hand-tufted-wool-rug-rugfine","title":"Hand Tufted Wool Rug — Ivory, Plum \u0026 Charcoal Mountains | Novyx Rugfine","description":"\u003ch2\u003eLuxury Novyx Hand Tufted Rug — Ivory, Plum \u0026amp; Charcoal 100% New Zealand Wool Area Rug\u003c\/h2\u003e\n\n\u003cp\u003eBring the majestic, awe-inspiring drama of mountain landscapes into your living space with the \u003cstrong\u003eNovyx Hand Tufted Rug\u003c\/strong\u003e — a breathtaking Mountains design in Ivory, Plum and Charcoal, crafted entirely from \u003cstrong\u003e100% premium New Zealand wool\u003c\/strong\u003e. The Novyx draws its extraordinary visual power from the ancient drama of mountains — those eternal forms that have humbled and inspired humanity since the beginning of time. The luminous ivory of snow-capped peaks, the deep, brooding plum of mountain shadow, and the absolute depth of charcoal stone come together in a composition of genuine grandeur and emotional resonance.\u003c\/p\u003e\n\n\u003ch2\u003eMountains — Nature's Most Dramatic Canvas\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMountains design\u003c\/strong\u003e by Dinosaur Designs captures the essential visual character of mountainous terrain — not as literal representation but as abstract emotional experience. The way light falls differently on each face of a mountain at different hours of the day; the dramatic shift from the luminous brightness of snow to the deep, shadowed darkness of mountain rock; the sense of scale and permanence that only great geological formations possess. In the Ivory, Plum and Charcoal palette, this mountainous drama is rendered with extraordinary colour sophistication — the ivory peaks catching the light, the deep plum valleys holding the shadow, and the charcoal depths anchoring the entire composition with absolute authority. Hand-tufted in New Zealand wool, every element of this mountain landscape gains a physical warmth and dimensional richness that makes the Novyx one of the most compelling floor pieces in the Rugfine collection.\u003c\/p\u003e\n\n\u003ch2\u003eIvory, Plum \u0026amp; Charcoal — A Palette of Depth and Drama\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eIvory, Plum and Charcoal palette\u003c\/strong\u003e is a masterclass in colour sophistication — three tones that together create a palette of extraordinary depth, drama, and visual complexity. Ivory provides the composition's luminous highlight — the brightness that makes the darker tones sing and prevents the palette from becoming oppressively dark. Plum is one of interior design's most complex and rewarding colours — neither red nor purple but hovering magnificently between the two, with a richness and depth that rewards sustained attention. Charcoal provides the palette's bedrock — a colour of absolute authority that gives the mountains their weight and permanence. Together, these three colours create a rug of exceptional sophistication that works across a remarkable range of interior contexts.\u003c\/p\u003e\n\n\u003ch2\u003e100% New Zealand Wool — Mountain Quality\u003c\/h2\u003e\n\u003cp\u003eThe Novyx is crafted from \u003cstrong\u003e100% New Zealand wool\u003c\/strong\u003e — a natural fiber of exceptional colour depth perfectly suited to rendering the complex, layered palette of the Mountains design. New Zealand wool's superior dye retention ensures the Ivory, Plum and Charcoal tones remain rich and precisely defined for years, while its natural resilience keeps the 12mm pile full and plush through everyday use. The natural lanolin provides inherent \u003cstrong\u003estain resistance and hypoallergenic\u003c\/strong\u003e properties as standard.\u003c\/p\u003e\n\n\u003ch2\u003eKey Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% New Zealand Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Hand Tufted — artisan crafted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Ivory, Plum \u0026amp; Charcoal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Mountains abstract landscape\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile Height:\u003c\/strong\u003e 12mm — luxuriously plush\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGSM:\u003c\/strong\u003e 3000 — premium density\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacking:\u003c\/strong\u003e Cotton canvas with non-slip latex base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 4x6 ft, 5x7 ft, 5x8 ft, 6x9 ft, 8x10 ft, 9x12 ft, 10x14 ft, 12x15 ft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Professional dry clean recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhere Novyx Commands\u003c\/h2\u003e\n\u003cp\u003eThe Novyx's Mountains design and Ivory, Plum and Charcoal palette make it outstanding in spaces that celebrate drama, depth, and the grandeur of the natural world. It thrives in \u003cstrong\u003edark contemporary, maximalist, luxury lounge, and nature-inspired\u003c\/strong\u003e interiors where bold colour, geological drama, and the emotional power of landscape art create spaces of genuine atmospheric intensity. It pairs magnificently with deep-toned walls, velvet upholstery in plum or charcoal, brass and gold accents, and the kind of richly layered interior that rewards time spent within it.\u003c\/p\u003e\n\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4x6 Feet\u003c\/strong\u003e — Dramatic mountain accent for bedrooms and smaller rooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5x7 Feet\u003c\/strong\u003e — Perfect for compact living areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5x8 Feet\u003c\/strong\u003e — Great for mid-sized rooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6x9 Feet\u003c\/strong\u003e — Versatile for standard living rooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8x10 Feet\u003c\/strong\u003e — Full mountain drama for large living rooms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9x12 Feet\u003c\/strong\u003e — Grand statement for open-plan spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10x14 Feet\u003c\/strong\u003e — Commanding for large rooms and suites\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12x15 Feet\u003c\/strong\u003e — Flagship luxury size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional dry cleaning\u003c\/strong\u003e recommended periodically. Vacuum gently with suction-only attachment. Blot spills immediately. Avoid soaking and direct sunlight. Rotate every six months.\u003c\/p\u003e\n\n\u003ch2\u003eFree Shipping and Easy Returns\u003c\/h2\u003e\n\u003cp\u003eFree shipping across the United States. Dispatched within \u003cstrong\u003e2-3 business days\u003c\/strong\u003e, delivered within \u003cstrong\u003e7-14 business days\u003c\/strong\u003e. \u003cstrong\u003e30-day hassle-free returns\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Rugfine?\u003c\/h2\u003e\n\u003cp\u003eAt \u003cstrong\u003eRugfine\u003c\/strong\u003e, we believe the most powerful design draws on the most powerful natural forces. The Novyx's Mountains design in Ivory, Plum and Charcoal brings geological grandeur into your home through premium New Zealand wool and dedicated artisan craft. Choose Rugfine — choose the grandeur of mountains underfoot.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the Mountains design?\u003c\/strong\u003e\u003cbr\u003eMountains by Dinosaur Designs captures the essential drama and emotional power of mountainous terrain in abstract form — the interplay of light and shadow, the depth of geological time, and the sense of scale rendered in Ivory, Plum and Charcoal through hand-tufted New Zealand wool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Novyx suitable for a dark or dramatic interior?\u003c\/strong\u003e\u003cbr\u003eAbsolutely — the Ivory, Plum and Charcoal palette and mountain drama make Novyx an outstanding choice for dark contemporary, maximalist, and luxury interiors where colour depth and atmospheric power create genuinely immersive spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this rug hypoallergenic?\u003c\/strong\u003e\u003cbr\u003eYes. 100% natural New Zealand wool is hypoallergenic and free from synthetic chemicals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich size creates the most impact?\u003c\/strong\u003e\u003cbr\u003eAn 8x10 or 9x12 ft Novyx creates the most powerful mountain statement — the landscape design needs scale to fully express its geological grandeur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it shed?\u003c\/strong\u003e\u003cbr\u003eLight initial shedding diminishes quickly with regular vacuuming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does delivery take?\u003c\/strong\u003e\u003cbr\u003e2-3 business days dispatch, 7-14 business days delivery across the United States.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring the Novyx home today\u003c\/strong\u003e — Ivory, Plum and Charcoal mountain grandeur, New Zealand wool, Rugfine luxury.\u003c\/p\u003e","brand":"Rugfine","offers":[{"title":"4x6 Feet","offer_id":43937466024108,"sku":"RUG0118NY-1","price":279.3,"currency_code":"USD","in_stock":true},{"title":"5x7 Feet","offer_id":43937466056876,"sku":"RUG0118NY-2","price":407.4,"currency_code":"USD","in_stock":true},{"title":"5x8 Feet","offer_id":43937466089644,"sku":"RUG0118NY-3","price":464.1,"currency_code":"USD","in_stock":true},{"title":"6x9 Feet","offer_id":43937466122412,"sku":"RUG0118NY-4","price":627.9,"currency_code":"USD","in_stock":true},{"title":"8x10 Feet","offer_id":43937466155180,"sku":"RUG0118NY-5","price":930.3,"currency_code":"USD","in_stock":true},{"title":"9x12 Feet","offer_id":43937466187948,"sku":"RUG0118NY-6","price":1255.8,"currency_code":"USD","in_stock":true},{"title":"10x14 Feet","offer_id":43937466220716,"sku":"RUG0118NY-7","price":1627.5,"currency_code":"USD","in_stock":true},{"title":"12x15 Feet","offer_id":43937466253484,"sku":"RUG0118NY-8","price":2091.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/0259\/1660\/files\/novyx-ivory-plum-charcoal-mountains-hand-tufted-new-zealand-wool-rug-rugfine-lifestyle.jpg?v=1779075600","url":"https:\/\/www.rugfine.com\/products\/novyx-ivory-plum-charcoal-hand-tufted-wool-rug-rugfine","provider":"Rugfine","version":"1.0","type":"link"}