Animated

Playful, character-led designs for children's rooms, nurseries and creative spaces — cartoon motifs, animals and illustrated scenes rendered in wool rather than printed on synthetic pile.

Because these are hand tufted in 100% New Zealand wool, they hold up to the way children actually use a rug. Wool is naturally springy so the pile recovers from crawling, sitting and toy traffic; it is stain-resistant and naturally flame-retardant; and it holds dye brilliantly, so bright colours stay bright instead of fading out after a few months.

Available in round and rectangular shapes across a range of sizes, on a cotton canvas backing that grips the floor and keeps the rug flat. Custom designs and bespoke colourways are welcome — a child's own drawing can be turned into a rug.